What is drip email marketing?
Drip email campaigns are a marketing strategy where a pre-written set of messages are sent out or ‘dripped’ over time.
They are also known as automated email campaigns, lifecycle emails, autoresponders or marketing automation.
These emails can be varied based on triggers or actions the person has performed, such as signing up for your service, or making a purchase.
What are the benefits of drip email marketing?
Drip marketing works like a flywheel that helps customers continuously move through your sales cycle towards a profitable transaction and long-term relationship.
For example, Drip Emails help you with lead nurturing by increasing the perceived time spent with contacts
Lead nurturing is extremely important when you want to build long-lasting relationships.
For maximum marketing efficiency, you should be contacting your leads at least every sixty days.
This helps to keep your brand in your prospect’s mind and generate familiarity that leads to trust.
Drip Emails also decrease the time it will take you to close your leads
Trust does not come quickly.
In some industries it may take as many as four touches over twelve months to close a sale.
By nurturing your leads through drip email, one can increase trust and decrease the time to close a deal.
Here are some specific examples of drip marketing:
- Automated Webinars
- Showcasing popular content or sponsors
- Email courses that end with a pitch to buy
- Storytelling that portrays the benefits & features of your product
- Cart abandonment follow-ups