Live With Spence and Fernando – ML Social Is Here!

MinuteLaunch Social Is Live

Today I released MinuteLaunch Social. This brings the capability that you guys had asked for – the ability to have up to thirteen social accounts connected and post to them from anywhere.

The social accounts include all the ones you would expect: Twitter, Instagram, LinkedIn, TikTok, Facebook, YouTube, Pinterest, Reddit, Blue Sky, Threads, Google Business, Telegram, and Snapchat. What essentially happens is you have your own social media manager now working for you – the dude on your MinuteLaunch Simple site.

The Late Integration – The Secret Sauce

In order to make this work efficiently, I’m using an API service called Late. And what’s awesome about this is it allows you or your clients for free to have two different social profiles and twenty posts a month for free.

I quite frankly think that’s more than enough for an average contractor or business. But if you wanted to pay for it, you can pay twenty bucks – or your client can – and you could manage up to ten different clients if you wanted.

Why This Matters – The Hard Truth About Social APIs

Why do I love this? Because this handles the hardest thing ever. Nobody knows this until you get into it, but Twitter, Facebook, Google – all these companies used to promise one-click OAuth connection and you can do what you want. Not anymore.

You cannot post into Twitter programmatically without having a developer program, five thousand dollars, and a managed app. You cannot post into Facebook without an application that’s been vetted and approved after six to ten weeks. I could go down the list of how hard they make it.

So what’s so cool about using Late is I can instantly give you this capability. All you got to do is just go get a free account and put the API key in. You’re done. If you want to pay or your client wants to pay, cool. Pay for what you use. Pay a hundred and twenty posts for twenty bucks. I mean, come on. That’s ridiculous.

Live Demo: Posting to Twitter and Bluesky

In the video, I demonstrated posting from both the AI interface on the site and from Claude Desktop. Using the mobile interface, I took a reference image from the media library, asked the dude to post it to Twitter with a message about the Beatles rooftop concert, and boom – it was posted.

Then I used Claude Desktop with FluentMCP to post to Blue Sky – grabbed an image URL from the media library, told Claude to post it to Blue Sky with “Battle of the Gen X Titans” and it worked perfectly.

One important thing to remember: in order for images or videos to be uploaded to social, they need to exist in a public space first. So you either upload to your media library first, or reference an existing public URL.

Scheduling and Queue Management

One of the neat things about using Late is they have a full API that allows me to do all kinds of cool stuff. They have queues. So I can schedule – or have the dude schedule – an unlimited amount of stuff. He can do my entire calendar and schedule it up.

And again, you can do it for different users. So if you’re an agency person, you could have multiple clients in one account, or you could just have an account for each client. Both of those are feasible.

The MinuteLaunch Remodeler Teaser

I also gave a sneak peek of MinuteLaunch Remodeler. Imagine a tool for your contractors – roofer, redecorator, flooring guy, window washer, whatever. They upload a picture of a house, boat, RV, or something that needs work.

The tool asks them some questions about what they want done, collects all their contact info as a lead, and then creates an AI-generated “after” image of what it will look like when the work is finished. Within about two minutes, they get a before/after comparison sent to them. Very compelling for any contractor.

The Business Model

You can have a self-hosted MinuteLaunch account with all the software for $97 a month. $197 a month if it’s hosted with my support plus the backups and other things. And if you want, we can even do the marketing for you starting at $497.

The referral program is extremely generous. Your client on the $97/month pays you $20/month for doing nothing. $197/month pays you $40. $497/month pays you $97. So you really can’t lose – whether you just make the content using your own account and put it on your client site, or you set your client up with us as the platform.