Fernando “Takes Over” Publishing!

Video: Fernando “Takes Over” Edition
Date: Sunday, November 9, 2025
Speaker: Spence Forman

Introduction

Hey, it’s Spencer, the evil genius. You guys, it’s Spencer. Today is what I call the “Laryngitis Edition” (actually it’s Fernando Takes Over Edition!) It is Sunday, and unfortunately, it was inside all day today, because I was not feeling my best. I had overdid it a little bit this week, and also, unfortunately, missed a very generous invitation to go to the Bears game outside. Today, my friends, my cousin, had invited me, but the day started, not so hot, but I was able to get some stuff done after I recuperated the morning, and it was a good thing I stayed home.

But I wanted to do this. I’ll keep this short and sweet, because my voice is still pretty cooked. I want to tell you what I did in the last week, and culminating with the office hours, because it’s really relevant. We’re going to start the week tomorrow, and hopefully, like, get some rest tonight, and come back strong with my voice in order.

Fernando Takes Over Publishing

I want to talk about the new publishing and the way that these tools have really changed things even in the last week. Fernando is now fully in charge of my publication schedule, and he’s already started to show results with what we’re using.

So let me just review. Over, if we go to minutelaunch.com, I was working on a page. I am using the AI showcase to put together a variety of the things that I’m creating and sharing, but one of the things was I had promised, and I’m going to go over here to Spencerformer.com. I had promised that before the year was out, I’m going to have Fernando running everything for me. This is the first week of a live test of that actually happening.

This Week in MinuteLaunch AI – Dynamic Newsletter

If you go to latest content, it’s Spencerformer. We have “This Week in MinuteLaunch AI,” which is a dynamically created newsletter, that I’m going to be offering as a service, and then I’ll be giving it to you guys who are also using MinuteLaunch as a service you can provide to others. It has a HTML5 component for the actual FluentCRM, but then it goes to a page that has a design that I put together with the help of Fernando that I think is really fantastic.

It’s got the last five days of blog posts that he’s created. Each one has a fly-out tab to let somebody instantly see what was important about it. You can also click and read the full blog post.

Blog Posts with Videos and Transcripts

The blog posts contain the videos that were made with his help in both scripting and creating all of the imagery. If you go down and see the blog post, it’s human-friendly and it’s MCP-friendly. So that it can be fed to anybody who has got an LLM who’s trying to find out about what we’re offering here. It has called action woven in. It is SEO optimized. It has a link to my book to call to subscribe to my channel and here’s the full transcript.

So basically what happened here is we end Saturday with a summary. The summary is a dynamic email and it links to everything we’ve done that week including general resources. Each of the five blog posts also has a YouTube video where the YouTube videos themselves were both planned as well as when I go here into the video let me pause it.

YouTube SEO Optimization

You will see that all of the structure is laid out ideally including the SEO optimized and friendly layout, a call to action that leads to my sales page, all of the key topics, all of the relevant links. The stuff that I’ve been lazy in the last 18 years and hated to do is all being done automatically for me and it’s based upon the research of what topics and things will work best.

So, Fernando is also planning the schedule for this week what I’m going to make and create and he’s going to set it all up. In addition to the blog post, in addition to the newsletter, he’s also make the HTML5 emails that went out every day plus the newsletter in order to show those who are interested what’s important.

Streamlabs Shorts Success

What I found interesting was that I’m also using Streamlabs. Streamlabs is a feature that with no extra work for me will make clips into shorts, which when I had my back surgeries, I used the shorts on my phone as a mental tool to keep from going insane from literally only being able to walk or lay down. You could see some of those old things here, I hate looking at them actually because they remind me of something I’m past now, but it was very good mentally at the time.

But what I want to show you is interesting is look at this. I don’t think shorts are as relevant as regular videos, but for example, pixel-perfect HTML CSS. I think I posted that yesterday, maybe two days ago, and it has 1,700 views. That’s interesting to me because I rarely get 1,700 views on a video. I mean, I typically get 250, maybe 800 video watches because I’m in a high ticket low volume business. I aim to change that, and many of my clients do as well.

But my point is that just by initially turning on this system, obviously I got 1,700 views. That’s consequential. Even my silly, this is ridiculous when I look at AI tip of the day when cloning website. It’s literally like me with Zander Holt to just the little tiny thumbnail. Look how horrible the imagery is. And it got 1,300 views.

Keyword Research and SEO Strategy

If I were to look at these keywords of the main videos that were put up. And again, the research is coming from Fernando. Let’s go here. These should start to bear fruit because that’s what Google is letting their pants down a little bit on. WordPress AI agency growth, business automation. Of course, MinuteLaunch, profit machine. Some of these are not so hot. I don’t think WordPress is a good one, but I think WordPress AI would be a good one.

And what’ll be interesting is to see whether or not as the week’s go on and we improve this, whether we can bring measurable results, like statistic result, but I don’t know if they take the first one nobody does this. Let’s just see ridiculousness. I don’t think I would show up at WordPress, that’s just like ridiculous, like global keyword. That’s gonna have things from a billion years ago.

But watch this. If I did WordPress AI, I think it’s a fairly likely head that something might pop up here. I’m not counting on it because I didn’t use the keyword WordPress AI. If I did pixel perfect, watch this. Pixel perfect where it’s in the title. For sure that’s going to come up. Pixel perfect WordPress or Pixel Perfect AI because I think there’s some kind of band name pixel perfect. Let’s say.

Interesting. I feel like I’m in the wrong area right now. Hold on. Let me go to the homepage. I feel like I’m in the shorts area because I’m getting all shorts showing up. Pixel Perfect WordPress. Let’s see what happens there. There it is. So weird. Obviously, I’m not trying to hang a head on the keyword searching because nobody does that. But if you did WordPress, you know, WordPress design with AI, things like that, I believe it’s going to probably start showing some fruit.

The Three Big Wins

I have to do some more experimenting with Fernando. But it was impressed that number one I saved an infinite amount of time. Number two, he’s finally getting me organized, especially with his newsletter. Number three, a product and services come out of this for all of you because this system will be memorialized as a skill over at MinuteLaunch for you guys to use instantly.

Client Onboarding and Infrastructure Upgrades

And this week I spent hours and hours on Zoom with all of my onboarding clients and I have a few left to finish where you’re all starting to use either Claude or Cursor and the MCP connections. I’ve also had a lot of you realized this week and I upgraded the entire infrastructure, including moving to a scalable token system and some other stuff. So that’s why I got sick and lost my voice. I just haven’t been sleeping but I’m really really excited about where this is going and I’ll leave it at that.

The Window of Opportunity

We’re going to continue the path of demonstrating how awesome this is because for me this is make it or break it. We are in that window of opportunity between the world that we were in and the world we’re going to and I for one intend to be the leading expert in WordPress about the stuff and building the tools and systems that you could just turn on and use and benefit as well.

So a lot more to come this week including the integrations with all of the popular plugins like FluentCRM of course, WooCommerce, WP Fusion, LaunchFlows, the things that you were previously doing and I’m also debating whether to even get into things like the community stuff because I built tools there before and I know for a fact that I could do a better job if I connect them through the system.

Right now the mainstream stuff is really bearing fruit for myself and all of our clients. So thanks for support and I’ll keep you updated and if you are getting my emails please continue to click through and let me know what you think. Talk to you soon.