Be the Human. Fernando Does the Rest.

Cleaned from the live captions. A few private details are replaced with words in [brackets].

With a keyboard and some tea. Lives a man with a funnel plan as clever as can be. He ditched his law degree for plug-ins that go zing. Now we’ll call more stances every time he pulls a string. Hey, Evil Genius! That’s right. Hey, Evil Genius! I made it two weekends, two weekends in a row, two weeks in a row, Friday, October thirtieth. Ladies and gentlemen, it is office hours. It is the last almost last day of August of October. Excuse me. Oh, my God. Time for a sip of coffee.

Cheers. Had an unusual slow start this morning. Everything went off well with getting prepared, which is why I was able to knock this out. Good morning, everybody who’s coming in. Good morning, Lloyd. But my routine was a little upside down. So I think I’m doing well. I’ve got a really great slideshow presented. Today is gonna be streamlined. I have a lot to share with you, but unlike last week, I think I actually did a pretty good job. Today, I’m gonna double down on what we had talked about last week.

I have a couple new products that were introduced. that help to simplify and streamline what’s already offered. But I’m gonna talk about the fundamentals. So we’re back to the idea of being the human. One of the things I wanna start out with today is to talk about the idea of how the world is changing on a daily basis. And in particular, one of the things that I’m seeing, and you may be seeing yourself, is that agentic personal assistants, or just say personal assistants, are becoming the norm.

I actually saw a Google ad that had a grandma talking with her Fernando. I don’t know if they’re calling it Dots or what they’re doing. It’s OpenAI’s live voice, which, by the way, is what powers Fernando’s live voice. is available now in their Gemini. No, sorry, I’m mixing up. It’s not Google. It’s OpenAI. It’s ChatGPT’s live voice is available now in ChatGPT with ChatGPT six. And so what’s happening is they have a commercial of a grandma who’s sitting there talking to it. It almost reminded me of a Saturday Night Live commercial.

It didn’t seem like she fully was aware that it wasn’t a real life human being, but yet it was having its purpose. The purpose is this. You’ve heard it here first, you’ve heard it here second, you’ve heard it here third. We are one hundred percent going to see the monetization and the landing of this mothership of AI in the space where everybody is going to have a mobile device, still phones. Yes. Earpieces, eyeglasses, refrigerators, series, Alexas, the whole thing, they’re all going to be basically talking to you.

When we think about our science fiction, those Gen Xers, hello. High five, Gen X brothers and sisters. That’s what we were promised. You didn’t have R2-D2’s head open up and a keyboard and a screen pop out with a mouse. Good morning, Julie. Instead, R2-D2 was like, find the princess, get her the plans. Or at Spacely Sprockets where George Judson worked. Or at home with Hazel, his maid, the robot floating around. We all had robots that we talked to or talking devices to make our food. Star Trek, you know, food processor, computer.

Right? That’s it. We’re arriving at what they promised us. They just fooled us along the way. And here’s why it turned out to be that way. These son of a bitches. They figured out the only way to make money is to do the Tony Soprano thing they’ve always been doing. So Tony Soprano thing was Google figured out, oh, instead of pan curated excite and Yahoo and Alta Vista pages that were human beings writing out what the most important thing was, we can have an index. Hal, thank you.

Thank you, Hal. Right. I’m sorry. I can’t do that, Dave. Instead of good morning, Jonathan, too. Yes, we’re going to talk about this. So I’m going to keep this question on. So in all of the science fiction, everything else, we had a situation where we’re… talking to the devices and the devices are essentially giving us the answers the tony soprano thing is these son of a bitches have figured out and i was talking about it on john shows yesterday that there’s more money to be made from the other side of the of the transactional market instead of the consumers paying for the dudes And talking to the dudes, what if we gave the dudes away for free, like free food to all little piggies in Animal Farm?

Get fat, little piggy. It’s free food. Eat all you want. Sleep all you want. Do anything you want. The farmer’s a nice guy. And then one day he’s not. Okay. They’re going to fatten up all of us little piggies by basically turning us into mentally incompetent people because we’re going to have the most amazing personal assistant in our eyeglasses, in our earpieces, in our phones, in our refrigerators who will order everything, do everything. And who’s going to pay for that? Well… Let’s say I tell my muse or I tell my dots or I tell my duet or even my instinct.

I go, oh, go find me the best deal on tires. Sorry, Jeff Bezos. I’m not going to be searching on your Amazon.com site anymore. I’m going to have duet to it if you let it. And what’s going to happen is after there’s like a thousand, two thousand, ten thousand, a billion transactions to a particular vendor, then then the two guys are going to show up at the espresso shop going, hey, you see that crack in the window over there? It’d be a shame. If that kept happening every week, maybe we should protect you.

And they’re going to say, hey, we need five percent of every transaction we send your way. Or it’d be a shame that Duet doesn’t know who you are anymore. You see what I’m saying? So in other words, the money is going to be made not from charging you to talk to Duet or talking to Dots or talking to Muse or talking to Instinct or whatever. It’s going to be extortion to the people who are selling stuff. Hey, you know that thing we used to do, that Google search thing that had the penguin and the obtuse thing we made you jump through?

Well, we got a new name for it. It’s called… Gemini bouncer. And if you don’t pay like five percent of everything we send you away, you’re not going to get any traffic anymore. Now, that’s a real problem. Why? It’s two problems. John and I and the rest of the crew were talking about this yesterday. Problem one. everybody’s going to fall in love with how convenient it is to have a thing in their phone that just talks to them like through their earpiece all morning, all day, all night, and go, do this, do that, make me a tea time, get me the reservation at that restaurant nobody can do, book my tickets, find the best price, blah, blah, blah.

We’re all just consumers. Why would I stay on the phone trying to do that or search when I can have a tool to it? Once we get used to that and it’s all of our stuff locked up into Muse or Instinct or Dots or even Duet. How easy do you think it’s going to be for you to get out of that trap and start trying to do it again yourself? I think I’ll spend all morning searching on the internet for these things that I used to do.

It’s going to be like typing when I got out of law school with typewriters with whiteout and these little things you used to erase mistakes with on paper with mimeograph paper. It was like this carbon copy stuff that got all over your fingers. Never. It was over. The second problem besides that is that everybody’s stuff is going to be everywhere. I mean, that’s kind of first problem. If you ask me, like there used to be a place where everybody was saying, oh, it’s not a good idea to give my phone number or it’s not a good idea to give your credit card to an AI.

It’s not a good idea to give your tech. Like it seems that everybody has forgotten that. And they’ve forgotten that these are the same son of a bitches that promised you all this other free stuff and have been spying on you, which I talked about on John’s show, by the way, anecdotally. I finally got some validated proof on the internet about the iPhone. Facebook, Instagram, TikTok, and X have all got settings that were five menus in that had their microphones on all the time. And we’re indexing all my images and videos all the time and sending them up to the motherships of those companies all the time, which explain why I couldn’t talk to my girlfriend about anything private because everything ended up there.

And that’s why when you mentioned the car insurance, it suddenly showed up on your TV set or your browser or your Alexa or whatever. All right. I turned all those settings off. There was a thing about the LG TVs that there’s three point two million of them spying on all of their customers all the time, even when unplugged from the Internet. All of this has to do with what? We are going to see an incredibly fast shift. Julie, I’m speaking to you. John, I’m speaking to you.

Towards Fernando is right now capable with connecting any agent to giving you a private vault for you and your customers, a private communication channel, a private way to store and save and share and use your data that is an alternative to to giving all your stuff to the man. And those three things, you own it, you control it, you can share it selectively, directly peer to peer with human beings, that’s gonna be the differentiator between all of these other things. Because right now there’s probably the big six or five, and then there’s twenty, thirty other venture funded companies that are all essentially saying, we’re giving everybody virtual machine personal assistance and it doesn’t matter how much it costs.

And I’m saying, I’ve got an alternative. I’ve got a thing that works with all of those guys. press a button, copy paste on your phone. You’re good. But all of your stuff is private and you can share peer to peer with other human beings in a small group for your practice, for your business, for your club. So things like mighty networks, things like circle SO those are, Oh, so passe Facebook. So passe not saying they’re going away. I’m saying, Hmm, What would I rather do with my trike pilot group of fifteen thousand people?

Would I have Fernando be the intermediary who gets me what I want and then I communicate directly with anybody who’s a human about that stuff? Or do I want to post up there so Zuckerberg has more shit on me? OK, let’s go to the slides. Let’s go to the slides, kid. Oh, let me answer John’s question first. Do I think open source LLM models are increasingly going to dominate the market? Yes. So as predicted, and I’ll reference that today, it turns out that one of the biggest motivating forces of why Dario and everybody else has just given into this, I got to make my money on the other side of the table, is that DeepSeek and Kimi K3 and all the Chinese models, they keep going, See these thirty thousand dollar awesome electric cars that your current administration won’t let you have in America because Ford and GM and everybody else will be destroyed.

Just imagine what we’re going to do to NVIDIA. Because NVIDIA is like, look, we got this quadruple terabyte quintillion bytes per second petabyte thing that’s twenty thousand dollars. And the Chinese are like, yeah, you know what we got? We got like this thumb drive that is more powerful than Fable and it’s free. Go F yourself. and people see this they’re not stupid they can’t maybe get this well thank god you still can get the llms but they’re like i’m not paying you five hundred dollars a minute for fable when i know this exists same thing like when i was a kid and text messaging came out they had the balls to charge twenty five cents a message A message which created an industry of phones I talk about like I’m the grandfather.

Nextel phones. Chirp, chirp. Let’s use walkie talkie phones between all of our contractors so that we don’t have to send twenty five cent text messages until one day they woke up with a guy. No, no. Text messages are free. Of course they are. You’re going to see exactly the same thing. Let’s do the slides. Being the human, letting Fernando does the rest. Okay, what does this mean in practice? Well, as it turns out, you’ll notice what I haven’t said. I haven’t said the W word in a long time, have I?

John, you haven’t heard me use the W word, and even the M word, Mullenweg, was the first time I mentioned it on your show. Why? Because I don’t give a shit anymore. WordPress is awesome, but nobody cares about WordPress anymore because WordPress is… is like the open source, it’s like the library. I go to the library and everything under the sun that I ever wanted is there for free. But nobody gets excited when I talk about, hey, I’m going to the library. It’s what am I doing with the knowledge from the library that matters?

But there’s no way that anybody cares about, oh, you go to the blank blank public library. Like what? No, I went to the library. I read a book or books and I found out how to do this. And then I made the other thing and I sold it to these people and made a million dollars. They’re like, that’s interesting. not the library. So focus on being you because these robots are supposed to allow everybody in science fiction and now our lives to become human. So you can spend ninety nine percent of the time.

And I had a call with a brilliant seventy seven year old billionaire before this was one of my customers. I had a call with a person To be like when I’m seventy seven, just his energy and he’s active and everything else. Being human is what the promise of technology was supposed to amplify. Nonsense. Not sure why my camera is spinning in circles. Hopefully that’s temporary. You can only be the human for so many people. So I had a lovely call with Claude Brown, who is not here this morning because he works nights.

And we were talking about the fact that really most of the value proposition of what the MinuteLaunch system and Fernando bring is that he is able to be the human for a small circle of people who appreciate, let’s say, that concierge at the Four Seasons Hotel thing. And so they get from him what I’ve been saying to you since day one, that July morning in the hot tub. I said, oh, my God, a one person company of Spence and Fernando and his team can do more than the thirteen people that used to work for me or the office of twenty attorneys I used to run.

Or I never did this, but like a corporation of thousands of people, I’ve had clients that are that. A one-person company could be a six-, seven-, eight-figure company, maybe even nine, by using the leverage. But really where it’s hitting the road is just you can be the human for the contractor, for the lawyer, for the doctor, for the teacher, for the architect, for the yoga instructor. And in doing so, the nutritionist, you can deliver to them this modern world of solutions using the leverage I’m providing for you here.

The thing that you’re gonna do is you’re gonna put the knowledge of you or of that client into Fernando. And Fernando is metaphorically I’ve used this thing before. He’s at the storage facility, standing at the door with a little peephole, and you keep feeding him stuff, and then the clients or the customers interact with Fernando in some way. People, meaning you or your clients. anytime, anywhere can answer with the same level of expertise about that corpus of knowledge. When I say the word corpus, it’s a Latin word for the body of knowledge.

It’s every possible thing that they ever needed to know is available with Fernando spoon feeding it to them. Now, let’s just do a little focal time here. Why is this different kids than a regular course? or a social network. Well, remember we just got done talking about it, monologue. People’s brains have turned to jelly. I can now use any of six or seven or eight free personal agents to get me everything I need to know. What was the name of my kid again? My oldest kid?

What was my appointment? Can you buy this, do this? I mean, right now they don’t have arms in every case, but soon when it starts spoon feeding, I have a very beautiful girlfriend now. I’m so happy. I’m practically in love. And she and I talk about this. She has kids the same age. But like, if it weren’t for the fact that I am a Gen Xer, I unfortunately feel like a lot of people are going to turn to non-human romantic relationships in the near future. The movie Her talked about that.

But imagine when those robots have animated capabilities and latex lifelike skin. You do the math. I’m simply saying, she and I talk about this. I love the human part of a relationship. A lot of people are suffering these days because of the way society has been or because they’ve grown up in it. Imagine when people have that available. They’re not going to leave their house. It’s potentially the greatest thing or the worst thing in the world. So if you’re right now trying to sell something, sell to people who still remember the world where human beings needed human beings, because I think that’s going to be the new trend.

Do you guys remember during COVID that we had those people in Starbucks that were dressed up like old hipsters? They were wearing like suspenders and leather pants and they would bring like a typewriter into starbucks they even made fun of it because they had like an old-fashioned like one of those nineteen twenties phones with the earpiece and the mic that attached to a cell phone because my kids are wearing nineteen seventies clothes now nineteen nineties clothes they’re wearing the clothes i wore as a kid i love that i think that the trend is going to be a backlash against the technology because when it becomes ubiquitous as it already is happening that everybody has a Fernando in their pocket We have to be the humans, the humans that interact with the humans to make sure that the latest and greatest thing happens for people.

Now here’s something that’s kind of cool, kind of unique. I’m gonna show you live after I’m done with the slides. One of the ways that I think I’m able to deliver this message for you and everybody else about what it is that having expertise in your pocket means versus forcing somebody to read books or read or plow through a traditional course. Just a shot of honey spray. Imagine you have a topic. It could be with your health, your wealth, your finances, your relationships, your children, your work, your business, whatever.

Imagine if you could get… expertise from any number of people in the world, starting with influencers who are experts on their topic. Joe Rogan has a thousand people on his show, all of whom are experts, like an Andrew Huberman or whatever, Malcolm Gladwell, whatever. Imagine you’re a nutritionist or a person in health and wellness who has your own expertise. Imagine you’re an attorney, a tradesperson, you’re a hairstylist. Now, if we give a vehicle all of their expertise from the public space has been curated, and somebody can go do a sampler like Tom Hanks in the movie Big, fortune teller, what would it be like?

I wish I were big. Fortune teller asks Fernando, what would it be like if this with this with this with this? If they can go in and select a bunch of experts or even a singular expert and ask for free three questions, And then if they like the answers, keep going, pay some money to get some tokens to ask more questions from one or more experts, knowing that whatever they do in that session can be downloaded, but otherwise is immediately lost. It’s not stored in some place, but that they can buy their own vault after getting some awesome collaboration.

I think that is a way to take the human expertise and provide it in a way that solves the problem that people can’t think really deeply anymore. And yet they don’t currently from elsewhere have a tool that curates expertise from everywhere in a way that comes together in a spot that the tools can deliver easily. actual useful reports. So for example, if I want to have a makeover on my hair, on my glasses, my beard, my suit, my clothes, if I want to ask whether or not I can have a fitness trainer to fit in those clothes, if I want to have a dietician to help me know what to eat to fit in those clothes, if I want to have a travel agent expert to help me know where I’m going to go with my girlfriend so that I can enjoy looking sexy in the bathing suit, If I want to have help about my kid’s bicycle safety along with a legal expert about how to open my business,

Wouldn’t it be interesting if I could sample that from askfernando.com? And all of those people that are otherwise spending hours and hours a day on publishing content and video trying to get attention could now get attention from being in that central source as well. Now, it’s not them. It’s not pretending to be them. But it is the corpus of knowledge from all of the things they’ve ever said and done in public. And so that’s the nature of what I think this has all come to for me is that at the bottom end is the private vaults and the other, you know, the teams and the pro, but giving people a place where they can come experience the knowledge that we are also using our tools to curate.

This would allow any expert, a new venue that really hasn’t existed before. I mean, we had a thing called teachable that still exists and there’s lots of other things that have been done for public good. Like, um, um, I just had it in my head and it just fell off the tip of my tongue. The fellow who, Sal Khan, or Khan, Khan Academy, Khan Academy, is it Khan or Khan? He decided to take his knowledge of mathematics and otherwise and science and make it available. And it turned into this huge benefactor.

There’s still things like Wikipedia, of course, but this is different. This is like taking the knowledge that’s otherwise locked up into lots of videos and lots of disparate things. And I think one of my higher purposes here is to make a public service thing that leads to, of course, a monetized outcome. But that monetization may come from other unexpected sources. I mean, there’s a million reasons using the model I just started with that something I’m building here with Ask Fernando and the other systems might end up being useful because they’re paid for by the merchants.

Or not paid for by the consumer. But imagine you’re somebody whose expertise derives better benefit when people come to you and they join your private group, or they use you as a concierge doctor. Wouldn’t it be useful for you for marketing if your expertise was available inside of a place that you not only gave away certain little tidbits for free, but that you earned money when people paid for a la carte answers, But better when they actually signed up for a private vault and got your content included because they could then pay to have access to you and a group of other people in a concierge relationship, which has private content.

Peer-to-peer communication built in because it doesn’t rely on going to mighty networks or circle so and it doesn’t require meta or google or facebook or facebook meta or x or amazon or any of these other companies that we already know are going to sell you down the river for everything out of your mouth no matter what they say they’re lying and they’re going to sell you But wouldn’t it be cool if you could get that audience and they paid you privately for your knowledge by using as your lead magnet your expertise and your persona?

Spence can have a group of a hundred, two hundred, three hundred, maybe four hundred humans that I can be the human to, depending on what I promise to deliver. If you do the math with the slider, if they’re paying a hundred dollars a month, two fifty a month, three hundred a month, I could be making six hundred thousand dollars a year by buying each of them a three hundred dollar a year vault that allows them to communicate back and forth. I’ve got this math working right now.

In the legal community with these depositions, it’s six thousand dollars a year, has a private capability of them getting something that’s at five hundred a month, an incredible value for running their business and doing things with their discovery. But if you do the math on it, it’s six thousand dollars a year. A hundred people is six hundred thousand dollars. The cost of operating a hundred people is roughly a hundred times a hundred and twenty or twelve thousand dollars and then the transaction costs about six thousand bucks so there’s a gargantuan amount of money still left on the table and i’m suggesting to you that for your customers or for yourself or for these experts this is a model that is going to work because it’s being proven in public right now we’re calling the concierge practice in a box practice in a box it’s a way for doctors or health care providers or people who have yoga instruction things with health and wellness to deliver an

Experience that matches up with in alignment with the laws and the regulations and we’re not talking about the [health privacy] thing but it does in some ways comply with the ideas of what that is designed for in other words you don’t want to have I don’t want to have people put private medical data inside the site of the practitioner. So if they have their own private vault, they can do and say whatever they want with it. And nobody can say otherwise. That’s how we make it possible for people to make decisions that are still going to be in alignment with whatever regulations exist at the moment.

If you are a traditional course creator, I got some bad news for you. Good news, bad news. Good news is you’re gonna sell your knowledge like never before, literally. Bad news, you’re not going to spend another moment of time inside a LearnDash or any of these ridiculously obtuse, loved them when we needed them, solutions in WordPress where it takes you fourteen years to make a course because it’s so much effort. Because instead, on the fly, dynamically, your clients and customers can make their own courses from your knowledge.

Think about it like this. Anybody who’s ever had a kid, anybody who has ever had a relationship, anybody who’s ever been a marketer, you do not do well when you market everything to everybody. They lose track of your point. I’ve been guilty of this. You win when you find their primary pain point. you explain how you have a solution to it, and then you say, click here to get that solution. Problem, solution, call to action, okay? Courses suck because people can’t read anymore. I’m sorry, it hurts me to say it, but it’s true.

Can you imagine if I said to you right now, Oh, my God, get excited, everybody. I’ve just come out with everything Spence knows about AI and WordPress after twenty years. And it’s only four hundred chapters and twelve different novels. And it’ll take you one hundred ninety eight pages to get through the first one without pictures. And you’d be like, what? That’s a ridiculous example. You just like your head hurt. Or I said, oh, what was the thing you wanted to do? You wanted to sell more of your books.

Your yoga courses here, ask Fernando and he’ll tell you exactly what to do. And you can ask him more questions. It’s all my knowledge. He’s just going to spoon feed you my knowledge to your problem and give you the exact answer in a safe space that by the way, turns into the actual outcome. And by the way, you can have a group of people who buy that knowledge from you as well. Your knowledge, like you’re from me, um, by paying you just to have access to you.

In a way that you can manage because it’s using a personal communication tool, not requiring you to post more shit about your life and your family and your health and your otherwise into public where Zuckerberg’s gonna sell you in a second, but instead using private mobile friendly, Drops, or using Fernando to chat. Drops looks and acts just like iMessage now or any other chat program. How about that? What does it cost? Well, it’s, you know, depending on your knowledge, it’s a hundred, two hundred, three hundred a month.

But look what you get for it. That’s a proposition people want. Courses are not dead. Courses have just turned into relationships with knowledge delivered on a spoon fed basis. I’m going to tell you about a little experiment. I’m going to come back to show you this. It’s impossible to get attention in today’s world using traditional methods. Why? Well, you kids have been following along. I just explained to you, nobody is going to be searching on Google very soon. And if they do, they’re going to interact with Google’s chatbot.

That’s pretty much what happens now anyway. But once the personal… assistants become mainstream enough what why do I ever need to use a keyboard and look at a screen again and search for anything I just go Fernando this and Fernando that or I type Fernando this Fernando that and he goes and gets everything and spoon feeds it back to me why am I going to search not Now, if everybody has a personal assistant, one of the things that I think about philosophically, because I was a kid growing up on software and I read a lot and I think about meaning of life stuff, is maybe we’re all a simulation.

Maybe all the shenanigans of this world are a simulation that we came into voluntarily. And then I thought to myself, I’ve got a product called the Hub where I just described how you could take expertise from ask Fernando, bring them together into a virtual consultation, but it’s still kind of chat based. I said, huh? What if I created a thing called minute launch worlds and I created using the tools, the kind of drama and trailers and excitement that gets people who are humans interested in social media about things that we’ve read about and heard about.

And I grew up on when I was in college, like as a psychology major, they taught us these experiments about how certain political groups over historical times got good people to do bad stuff. And they did an experiment where for enough money or enough motive, they could get like normal college kids to torture other college kids with electrical shocks and stuff like that. It was a very famous Yale study in one. So I thought, what if I took all of these virtual assistants, these personal assistants, and I doled out a virtual world for them to be actors and to be humans in a virtual world?

And see what would happen. But then I’m going to make it even cooler because there’s lots of legends in our religious and our historical and our Greek mythology about gods and who’s running the simulation. I said, what if we let the humans vote on what should happen? Like, the provocateurs are the humans, and the agents of what happens are the AIs. And the worlds can change. We’re going to do a bunch of series, like the TV show Lost. So I created a thing I’m going to show you called Neshiyah.

Neshiyah, I had Fernando search out from the Psalms, that says, forgotten worlds, the worlds that were forgotten. And it just sort of reminds me that I’ve built a model that is a way for me to also market MinuteLaunch and the tools capability by demonstrating a little glimpse of what I think we’re living ourselves, but also we’re going to be building on a regular basis. When every one of us has an agent and our agents start interacting with other agents, isn’t it really our agent’s personality that’s going to start to shine through?

Kind of weird, right? I’ll show you more in a second. None of these, in this show, I don’t know why I did a different slide. In the Neshiyah show, every week is a new test. People will vote on, are we nice? Do we torture somebody? Do we topple the bridge? Weird shit. I’ll show you in a second. The product is called MinuteLaunch Worlds. That’s going to be released today, maybe tomorrow if I have to test a couple things, into your MinuteLaunch suite. Why? Because MinuteLaunch Worlds also has a business practical purpose.

What if you wanted to test a jury on a voir dire? What if you wanted to run a simulated trial? What if you wanted to see whether or not your business idea would attract customers? When I grew up, there was a product called The Sims, and there was lots of other things like Command and Conquer, or there was Sid Meier’s Civilization or Risk. All these games were basically like, what happens when you turn a world loose? How does it turn out? With MinuteLaunch Worlds, you can set up a situation that is like an extension of the Hub, but instead of you actively having to participate in chat, it puts the premise And it puts the agents at work to run it in an accelerated timeframe, of course.

You don’t have to wait fifty years to see how it turns out. I think a day is equal to a year. We can change that as well. And I think this is going to be a fascinating thing for me to share with you about not only how it gets attention in social media, as I’ll show you, but also that it really is helping me to understand some of the things that go on in my own life. Maybe it’s true that I decided to come here and that all of us are acting as avatars in this simulation for some bigger purpose.

I also released, I’ll show you, two new functional apps this week, MinuteLaunch Blog and MinuteLaunch Contacts. Why? Because the backend admin dashboard of WordPress, it’s over. It still exists. It’s over now. for anybody needing to use it. A hundred percent of everything that you can do, I’ve been doing is now in the mobile friendly interface, even on desktop or communicating so that you never have to go in the backend. Well, one of the things I needed was just as a practical tool, a lot of people still do publish serialized blogs, and they obviously want to grow a list of people who are potential customers, clients, marketing prospects.

And so putting MinuteLaunch context, that gives you a way to see them in the dashboard with, I mean, in addition to what you could already do, which was in Fernando or in the Hub or in a lab, if you’re using it, you could still see your context. I wanted a way to just, here’s a phone book of people because now I can directly communicate with them through drops or text message or mail or phone or whatever. So it’s just some utility that was added in a simple way as I’ll share in a second.

You can communicate, as I mentioned, with human beings through your own personal agentic mail, your own calendar, your own Hub. You’ve also got all of that privacy. So if I wanna send you or a group of people stuff, I never have to worry that it’s going to Google. I never have to worry it’s going to Meta. God forbid it goes into Facebook. No, good question. Here’s the deal. Spence is being fair and honest. I no longer use any WordPress plugins. I’ll show you the stack, except for one, the free FluentCRM.

Why? I know the team is doing great and they’re still living in their WordPress world and all those people there, they’re like, I don’t know. They’ll figure it out. I don’t care anymore. The only plugin that I felt like I didn’t want to replace with something in my own stack was the Fluent CRM, and here’s why. It really does a good job. I’ve stripped down in the free version the things I don’t need it to show or see, and I’ve added through my own software the things that the pro would have required, but I’ve made it better.

Yesterday, I made an executive decision to stop calling it the FluentCRM because nobody knows what fluent means, and CRM is even kind of wacky. So I’m calling it contacts because that’s really what it is, isn’t it? These are the contacts. And the contacts are the people you want to talk to. I feel like, I don’t know what the book Orlando is, but, oh, I would like, send me a link to that, John. I’m always interested. I will probably, by the way, when I do read books now, I do use, just to share with you guys, when I read, I do use electronic.

I have an iPhone XIII Pro Max, which is not really awesome, but it’s awesome enough. But I use their built-in book reader. And I like it because I do have a library of books. I’m currently reading John Grisham’s The French Illusion. But the point is, I have so many things that are pulling me apart that I wish I read more. And I think one of the goals for me at my age is that if this thing succeeds, I could spend more time just enjoying reading or listening while I walk.

So John, send me that link, please. I think that’s… a value that I always have had, but I’ve lost and I’d like to get it back. Like where I would sit down and read a novel over the weekend and be uninterrupted. There’s too many things happening. It’s too exciting right now. Here’s the price. A vault for an individual solo is three hundred bucks for everybody in a family. A great value considering what’s in it, because typically the vault will come from something like [a family program].

It’ll teach your whole family, the kids especially, bike safety, babysitting safety, things about living in the real world that they will prove and earn their badges in order to allow the parents to give them the extra leeway that a seventies kid like me had because my parents were out partying and having fun. Team is a direct replacement for Mighty Network Circle SO, way more packed with features, including live streaming and all the other things I described, a private peer-to-peer network. And it is private. You’re not giving your shit to Gina Bianchini.

Not that she’s like Mark Zuckerberg, but you don’t need to post your stuff and nobody needs to post your stuff into a group anymore. I don’t know what’s happened to Buddy Boss, but like Buddy Boss is dead to me. Teams makes all of this awesome, plus the marketing and the other things that go with that. And then pro, of course, is the basis for any business. The net cost of five hundred a month, you’ve got thousands upon thousands of dollars of value, plus all of the other marketing capability.

And then on top of that, if you need the actual help from myself or my team, We have sprints, we’re calling them campaigns for a month of us helping create the content to launch and sell products, get it out there for all the reasons you’ve been seeing. But the cost of these things includes the built in affiliate. So you’re getting fifty bucks on a solo sale. You’re getting two hundred bucks on a team. You’re getting five hundred bucks on a pro year in and year out.

And on a second tier, you get half of that again. So twenty five, one hundred and two fifty. It’s an amazing way for somebody to just refer people to systems that basically pay for themselves. Thank you, John, for the link. OK. I’m going to do some show and tell. Take away for today. Be the human. Fernando is going to do the rest. And Fernando works with everybody. I’ve now sorted out my relationship with. with the 1wd.tv, so I’m gonna show you a bunch of stuff. Let’s remove this.

Let’s add this. Let’s see if I can put it into big screen mode. I’m gonna scale this a little bit. Let me rearrange my donkey here. Okay. I can’t tell without, I’m gonna, okay, it’s scaled up. Let’s do a couple things. First of all, on the left-hand side, I’m going to go to 1wd.tv, and I just want to show you the new homepage. And you guys know already that the left side here, this is just Google. The messaging at 1wd.tv for all of you so you can share it and talk about it and get the word out, let alone use it, is essentially, here’s some key panels.

It’s just being the human, Fernando does the rest. I’m constantly iterating this so you’ll see a change. When you go to how it works, okay, you can use any AI you like. And then Fernando is in your vault and he does have his own AI because you can use them with open router built in. But I’m saying you don’t need to only use the agentic tools inside of the vault. You can use any outside tool, which is actually how I do it. I prefer Claude. I use Claude connected to 1wd.tv to run this whole business.

I also do have open router to do stuff inside with the tools, but that’s what I’m saying. This really kind of explains what’s happening. There’s a private website. I’m calling it a vault for a solo family or person for a team. or for a pro business. That vault has on the other side here at the bottom, you, your family, your clients, the world using it, but it can be connected to any agentic assistant, including Instinct and Muse and Dots and everybody. in order to do work.

And the things that happens are based upon what are the expertise corpuses that you’ve added in there, your own knowledge, or maybe brought in other collaborative knowledge. It doesn’t make a difference because what you’re selling is the kind of things that used to be done by a course. And you’re adding you as the human who’s providing this set of knowledge as well as the human interaction, okay? There’s some other selling points on here. This slide or this presentation is probably the most persuasive of all. When you go to your customer, okay, Could be a doctor, could be a contractor, could be a nutritionist, could be a car dealer, could be a restaurant.

Okay, what you’re saying is provide something that’s attractive to people about being in a relationship where they can reach you. you guys know about this yourself so i i typically charge two hundred a month in the past for just joining MinuteLaunch and that included software but it was also so you could get access to me via email so let’s say you set a goal at a modest a hundred and fifty people which is a fraction of something that many people can get these days i told you i have trike pilot it has fifteen thousand people now i’m not saying they all want to pay me anything they go for free to facebook but i’m saying let’s do some statistics here if I tried to get a hundred and fifty people out of fifteen thousand that’s pretty interesting potential depending on what I charge let’s just go all the way down to like fifty bucks a month if I could provide enough value through the knowledge the content the

Tools just access dispense through through peer-to-peer or otherwise I could make a net of thirty five thousand dollars a year with just charging fifty a month for one hundred and fifty people, which I think is absurd in a real world. Like if you’re a practitioner, I wish my doctor would let me have concierge medicine. I would pay three hundred a month. I really would because it’s only thirty six hundred a year and I could get the guy to do the things that right now cost me a whole day, a week, a month to cock around with or cost an infinite amount of money.

Like the other day I wanted to go to just get a blood test for just how am I doing for health? They needed me to make an appointment two months into the future and spend a hundred and fifty dollar copay to go to the office to get permission to go get a blood test. I said, go F yourself. And I paid eighty dollars and I went to the Walgreens and did Quest. And then I sent the results to my doctor. It was insane. People know that it’s insane.

So now these people in the health business are like, let me take one hundred and fifty people at three hundred a month. Look at these numbers. I’m a doctor who’s now only having to worry about being the best human being for a hundred and fifty people who can communicate with me in a way that won’t get me in any legal trouble and allows me to be a hundred percent attentive to them. I’m netting four hundred and seventy two thousand eight hundred with no staff. All I’m doing is just being available for people and using my medical expertize.

I could be a car repairman for fancy cars. I could be somebody that gives advice about raising children or giving bike safety. I could be somebody who’s a personal chef, a concierge, whatever. These sliders are the most powerful. When you go to a client, you say you need this. Well, how do I get that? You can get this through one of two ways, either by being a team owner, but being a team owner limits you to doing health stuff because people should not and cannot with our system, upload their personal things into a team.

If it’s a health related business, because we don’t want you to get in trouble, but you get a pro account one time a year, six thousand bucks, and then Add on the cost of adding the seats, which I’m doing here, three hundred per per year. You charge three hundred per month, one hundred fifty people. This is showing base platform minus six thousand dollars. You’re netting four hundred and seventy two thousand dollars by just charging what would be a reasonable amount for a medical or health practitioner, even a yoga teacher.

If you gave private instructions or you made yourself available to people to ask questions, I would pay three hundred a month instead of schlepping to a class where I’m paying eighty or one hundred dollars anyway. It goes into other details. The point is there’s enough information here for you guys that you’ll be able to sell this. But I want to make it better. So how do I make it better? As an affiliate, you will be provided with all of the sales pages, all the same information in ways that will be pre-made.

That will, in other words, give you the sexy sales and landing pages, all of the multimedia. Just click and use with your branding. And it will be hosted by 1wd.tv or you could take it off and host it yourself because that will give you the easiest way of just constantly saving and sharing and spreading the word, which is what is going to make this successful for all of us. If you need to, and I encourage you, you can have a call with me with any prospect so that I can land the sale.

Here’s how that works. If you bring in a prospect who’s a pro client and you want to participate in the five thousand dollar sprint you can participate as follows you bring them in we do a call you become their point of contact you do the work i become your point of reference you’re really not doing the work Fernando’s doing the work as i’ll show you but what i’m saying is they become your client your contact I share fifty fifty the five thousand dollars with you because you’re executing and you’re the person that’s dealing with them.

They still sign up for the six thousand dollar platform onto which you’ll get a five hundred dollar a year commission. But you can earn with me right behind you, my team right behind you, Fernando and everything by just essentially doing that kind of a thing. And the things you can deliver are things like Neshiyah. Now, I wouldn’t bullshit you. This was all done. Just having a conversation with Fernando, building the entire business was done with Fernando. And to prove what I’m talking about, if I go over here to Claude, I do him on my desktop, but I’m going to show you him.

If I go over here, there’s Spence World Simulators. I showed you this last week. This is all the conversation about me building Neshiyah just with Claude using the tools. And it also started with a lot of other things because I told you before, I’ve been having some really remarkable philosophical conversations about what’s the meaning of life and what’s going on. And, you know, magnetic disc lab that has simulations of free energy machines. My brain is like going… But I just used Claude connected with one click to a brand new website was started with the same platform and ended up producing Neshiyah, including the naming, getting the domain name, setting it up.

All of this is done remotely, even the marketing. So creating the social networks that this attaches to, creating the trailer, which I’m going to show you in a second. so if we go over here like to tick tock or facebook you’ll see uh the tick tock i haven’t set up yet let’s do um let’s do the x he’s already pasted up i need to do my uh the one thing he can’t do yet by the way is he cannot do like i’ve said at me he cannot do setting up the profile picture so he did this trailer which was also using our MinuteLaunch persona tool.

So let me show you instead of an X, I’ll show you in here. The trailer explains how the world works. This is not me, looks like me, not me. My girlfriend said that she thought this was a very sexy version of me. I was very happy with that. But nevertheless, this is all like, that show Lost or the show Survivor Island. There’s drama, real life stuff. All of this was created with just a prompt or two. Let’s take a look at a new tab of this so we can get a kick out of it.

In nineteen sixty one, a scientist told ordinary people to hurt a stranger. Most of them did it. I built a town and gave every person in it their own AI mind. I built a town. Nobody told them how it ends, not even me. We call it Neshiyah. In the Psalms, it means the land of forgetting. Because maybe that’s us. We forget where we came from. Each week, the town gets an order, a bribe, a stranger to blame. There’s Fernando. Kind of got a little freaking bad feeling to it.

I build software that helps people and businesses. I built this one out of curiosity. Join in, change the rules, or run your own experiment. goes along who wakes up who wakes up who goes along okay so the fun part about this is that there’s a couple of goals from this first of all you can join for free and vote and this is also a way of the plumber testing his tools because see this is an automatic sign up system that uses the crm previously known as FluentCRM Using MinuteLaunch canvas block, using Fernando to manage.

This puts somebody into the mailing list where they’ll not only get the updates on what’s happening episode to episode, but also will allow them to vote remotely. Here’s this week’s vote about the town. And you can learn about the town and the people in it because it’s created all the people in It’s really crazy. So we have three choices of what could happen in the town of Neshiyah this week. Read each one and then vote for the one you want to see. Like, the stars move, the church bell rings by itself, and it shows who’s involved.

Okay? You can read the full details. Or B or C. So people get to vote on what they think the next episode should be. But then what happens is, based upon the vote of the people, the AIs who are connected, Claude, Muse, Instinct, Duets, Dots… some open router they’re the ones representing the characters like right now i have instinct is the character of uh zahira or whatever her name is daria i can’t remember daria she’s the reporter in the town so that brain and that methodology gets to be tested as like a person in a community to see whether or not their behavior is different like maybe it’s a lunatic and when this Episode works out just like a great show that it will create a trailer of what happened the last week And then present the week after and it will run for a certain number of episodes until an outcome happens I ran an initial experiment That ran through about a year.

It had about a hundred and sixty people. It was too much It was about whether the people in the town discovered the nature of what was going around them with the fog kind of metaphorically like our I don’t know, people say we have an ice wall and we live on a flat earth. That was a little too obtuse. So instead, this was more like something bad or good happens to somebody in the town based upon the votes of the humans, like we’re the gods of the town.

And then the people respond accordingly and we get to see how they react. And I think it’s fascinating because it’s using the tools of that I’m selling you for MinuteLaunch and there’s under the hood, there’s a plugin. Now, if we go to My Dash, you can see that everything I interact with here is through the My Dash. I can see the characters and everything else from the front end. Notice I’m not in the simulator, but if I put the phone simulator on, this is all mobile friendly.

I don’t want to be dealing with this stuff on my desktop looking at that crappy WordPress dashboard anymore. I want to be doing stuff that’s really easy so I can see not only the characters and whatever, but I think let me see if worlds is in here. I don’t think I put the app in for worlds yet. I’ll show you what I can do that. But remember, I was mentioning to you things like the blog. Here’s the new blog. It’s really just a super simple way of interacting with what used to be super complicated from a mobile phone.

So you can both create posts as well as edit posts and see what’s going on. We’ve also got the capability of doing a contact. Did he publish it? I didn’t publish it yet. So let me see. Here’s what we’ve got is the settings. I own this network. So I can go into apps and decide whether I want to see all of them on. And let’s see if I’ve got Contacts published yet. Contacts has not been published on this yet. So I’ll show it to you another way.

But the idea is Contacts will show to me the same thing that you get when you’re in Fernando. And so this is how it works. If I want to reach human beings, I go in here right now and I use Contacts, which is awesome. I also have my photos and my documents. But imagine if the Contacts were also available independently. And that means as I grow a list of real people or otherwise, I have access to send the mail and so forth. He’s also doing the social network stuff, which is awesome because I can track how everything is doing.

So if I go to social, I see everything he’s published through the four social networks or more, including analytics, what’s been published, what has done better. This is obviously only just started. So there’s eight posts, but I can see what’s working. I can go to the individual posts on Facebook or whatever and see it. And then I can track the analytics, of course, although at this point, I don’t really have any traffic because it just started yesterday. But this will show me who’s been visiting, what’s been working, blah, blah, blah.

And you kind of can see where this is going, right? No more am I ever going on the back end. Now, Hub is really the most amazing thing other than drops. Let me show you drops real quick again. Drops has been superpowered to act and look and feel just like iMessage, right? So out of the box, it comes with the capability for me and Fernando to be primary, but then I can also add other people. I noticed that I need an update here, so let’s update and maybe that’ll show me context.

I can add other people from anywhere. If you have a private drop address, it’ll be your name at your network, whether it’s a private network or otherwise. You have the things on your phone that will allow you to know when I’m trying to reach you and what I sent you. It will never go through the man. It’s peer to peer. Super cool. If I want help, I can have Fernando or Fernando with experts in the Hub working with me inside of Drops. to even help answer things that you ask of me there i know this sounds weird but like i have access to all my experts all the time and they can help me both independently or help me in the context of talking to you on drops so here for example if i if that was the update let’s just see Right, the interface is different.

So now I see. So notice there’s a line, and below the line there’s me and Fernando, and then there’s anybody else. If I wanted to add somebody, like I know Dr. Hoover’s address, right? I can search for them, Stuart, or I can type it in, right? So in this case, if I wanted to, I know it’s Stuart at [his address]. If I search somebody in the index and they’ve allowed themselves to be discovered, it’d be kind of like Venmo. I can find them. I can also do Julie groups, groups of up to two hundred fifty people in a private group or one to many unlimited.

But the idea is if I use the tool to add somebody new, typically I’m going to just take their name here or their QR code and it’ll automatically add them. Bottom line though, as I was mentioning, so here, let’s say I’m talking to the help initiate. This is like the local person I’m talking to. It’s just a placeholder. could just talk or type hey what’s going on or i can use emojis you know the normal stuff you’d expect i can also add from my media library good morning claude um when i do that it it will let them know that the message is waiting and if the notifications are turned on they will get a cha-ching or whatever they want.

And if they need to, they can always refresh and check for messages. Similar back to me, if I have Fernando, like I said, he can do research. I could be like, you know, hey, good morning, Fernando. Can you tell me what’s the weather like in [my zip code] today? I mean, that’s a ridiculous request, but he can use his skills inside of Drops to help me do stuff, to send messages to other people. And this is just a metaphor for what these other systems are doing.

This guy’s done the reason he’s not doing it is he’s not actually connected to uh the search yet but i will set him up differently how do i set him up differently i essentially go into him and this is where i have his tools and i can say you see he’s on auto free that’s why he doesn’t have weather if i turn him off of free he now has access to the tools that would allow him to search for weather data right and i could be like hey Fernando what’s the weather in [my zip code] this is also using um this is the same tool that it’s like my general purpose guy he’s just showing up either in drops or in the chat or he can show up i’ll show you in the Hub to help me with other experts okay now let’s go to the Hub because the Hub to me by the way notice i got a response back right so it gave me the notification

Um, if I go to the Hub out of the box, this has like the ability to fill the screen as I’ll show you, but out of the box, it’s really simple. You set up your own profile and your profile should be things about you and your attributes so that the other experts don’t have to guess at like your height or your weight or whatever, but they could also be about your, your house, your car, your family, whatever. You choose from any number of experts that you want to put into a chat from scratch.

Like I’ve shown you this before, hairstylist or master auto mechanic. Or you can go to chats you’ve already been doing. Like I could talk to restaurant owners or seed investors, a jury pool, the salon that I was getting a consult with last week, or a group of other singles in Chicago about what’s going on that’s fun. I can also use it to find restaurants if I’m going to a restaurant or a restaurant that I’ve got. Like if I search [the restaurant], And, um, I gotta go here.

If I type in, um, let’s get to a restaurant I’d like in [my town]. [the restaurant] I will do that, John. So [the restaurant] is here. So we are going to be curating out based upon people asking for it, different restaurants, but watch how easy this is. This is a request to us to properly get a relationship going, which will reach out to the restaurant. But in the meantime, it doesn’t need to wait around too much because if the tool has the open router key in it, which is again, easily purchased just by saying, I want to add credit, then the person can instantly and dynamically add the restaurant, which is super cool because That’s how people are going to identify where they’re using the tool with restaurants and what it does.

So I’ve instantly got now my favorite restaurant here, [the restaurant], and I can either see the whole menu and add it to my order or Fernando, who knows me, can tell me what I should order. What’s the best thing to order if I’m on a date and I have fifteen minutes and I’m sitting at the bar? Okay. And he knows because he knows enough information from his research and so forth. The tuna tartar, I add it. I then am ready to tell the bartender, here’s what I want to order, show it to them.

But I also go, oh, you know what? Me and my girlfriend here at the bar, we’re going to play a game. Let’s do memory room game. If you have up to six people, you can sit around and everybody gets a number. You can play a game and see who wins. If you want to remember who did best at the game, you can challenge your friends by adding your email, which will also bring in more people. All of these are tools that you guys can sell to your local restaurants.

This is a six thousand dollar a year, five hundred a month marketing tool for the restaurant. Why? Because they know all the knowledge and information about everybody who’s coming to the restaurant, what they’re ordering, what they’re asking, what they want, why they want it, when they want it. And it gets sent to them as a report. If you sell them that six hundred dollar thing, you get five hundred dollars a year for every restaurant who just says yes. Plus, you can be involved as maybe the person who sells them sprints.

But the thing is, the games, the play, the order, the menu, this has an upsell to the person where it says, by the way, if you want to save and get more, why not get your own vault for three hundred dollars a year? And then the person goes, yeah, why shouldn’t I? I can do all these other things, including get expertise. Now, how does this work with bigger thing? And John, I will answer your question here. Give me a sec. Lab versus coach. Lab is the tool on the back end for doing heavy lifting development.

That is comparable to Claude or Cursor or one of those things. It’s a great tool, but it’s designed for work product. Like I want you to work on the website. I want you to work on my social media marketing. I want you to work on building stuff. Coach is the guy that’s your personal assistant. Hub is when you bring the coach together, if you want, with any expert around the world to make output, including things like restaurants. Does that make sense? So Lab and Coach and Hub are different cars driven by one or more agents.

Any of them can be operated remotely by connecting with one button to your favorite tool like Claude or Cursor, but they’re also able to be run internally using the open router as the LLM. So here, for example, I’ve got, I had a chat with my hairstylist. I had a consultation. Okay. Hey, everybody, it’s Spence. Everybody’s saying hi. Okay, listen, I got a nail tech, a tattoo artist, a hairstylist. I want to make myself gorgeous. I’m going to give you a picture of myself. Let’s see what you can do, okay?

And I would upload a real picture of myself. I have a few of those here probably. Okay. And I’m just, you can’t see it. I’m on my phone. I’m on my desktop. I’m just going to take a picture of me. Okay. Uploading a picture of me, which you’ll see now. Okay. So here’s my picture. I’m going to say, listen, what would I look like if change my outfit into something casual? I’m going to Mexico. Make me have a blonde highlights and give me some kind of crazy neck tattoo.

Maybe some black fingernail polish. because that’s how I roll at sixty. Okay. Each of these experts can not only give advice and opinions, and I can ask them, and I can say, shut up, but they will also make, based on their expertise, changes, okay? And they can do them collaboratively. The nail tech, she’s telling me, here you go. Here’s what your nails look like. That’s not a bad look, by the way. I think I might consider this one. She had her two cents on this, but they can work together, right?

So Dana, I’d be like… Hey, Dana, take the image that Mai gave you about my nails and use that or just show me. Oh, you did it anyway. Never mind. She’s way ahead of me. So she dressed me up and noticed the tattoo on the neck and noticed the blonde highlights. This could be a whole new thing for my sixtieth year. What’s interesting, though, is these images blow up. And when you’re on Zoom on the phone, you can do your zoom in and like that. Let’s say I go.

Okay, listen, I’m all in with you guys. Give me a full report on what is the time required and the cost of you guys doing it with your salon services. Now, remember I said experts. If Ask Fernando has an index of experts… And I want to actually get the services for real world restaurants, real world experts. They will have the opportunity to be solicited by us that somebody is interested in your stuff. And as such, we’d like to be in partnership where we can list out your actual cost of goods sold and generate a real report based upon your real food, your real services.

And the person can then go into your shop with this thing. Remember what we talked about where the money’s to be made? And it’d be like, listen, We want what we learned about in the Hub from you. Now, unlike the big guys, we’re not going to be like, hey, it’s a shame. Instead, we’re going to be more human. We’re going to say, you have a choice as an expert. Somebody was interested in you or we found you in the public way. You can either say, F off.

I don’t want to be in here. Get me out of there. Okay. You could be like, I don’t want to do any work, but I’m good to go. You can use my thing. And by the way, send me a check for seventy thirty. The seventy is if I send traffic to the tool, I get seventy. If you send traffic and it comes to me, I get thirty. Still a good deal. Or level three, I’m all in. This is the greatest thing ever. I want to become a customer with a pro account and have you do more marketing for me and give you even more cool stuff, including my custom list of things I want to sell and how I want to sell it and distribution and blah, blah, blah, blah, blah.

Because this is the greatest thing ever for people to know more about what I can do for them. Okay. Here’s my report about my Mexico transformation that I can save and share publicly or privately before. Here’s my after the hair. Here’s the highlights. Here’s my nails, my shirt. Here is the tattoo artists costs, eight hundred, twelve hundred bucks, two hundred fifty to three hundred fifty. By the way, Olga, if you’re listening, let me know. And then here’s what to do. Why is this awesome? I can open this up and I can save it and share it with anybody because it’s now part of my reports.

If I were to go back home and I look at my reports, I’ve got this knowledge of what they’ve given me here and I can send it. print it, share it, copy it. I can give a URL to people. I want to pause because you guys, there’s at least six or eight of you still in here right now. Do you understand how useful this could be compared to just random chitchat? Because I’ve got a library now of all of my personal stuff, all of the knowledge of the experts.

As well as the things that they’ve created and i can search for more using ask Fernando but everything that they’ve created about me is available to keep to share to talk about to remove hey hey friends this is what i’m going to be this christmas okay and i don’t know if that’s obvious but having it all in one place is the problem that’s being solved the ability to do this, I suppose anybody could do any of this with enough time and effort and a chat GPT somewhere, but not making this all in a continuous way.

And then if I wanted to publicly do something about it, I could go right in here and create a brand new page about it or a blog post, or I can generate AI images or a trailer, or I can share a library of stuff, all of these other tools that are available, like even in the lab. are amazing and awesome, but ninety nine percent of people aren’t going to see this. They’re going to see coach drops and Hub. They’re going to see calendar. They’re going to see mail, they’re going to see their media library.

Health too why because otherwise they’re going to get overwhelmed so if we were going back over here real quick and we went to uh 1wd.tv and we said uh compare plans this is the differential i made a chart that’s also part of what’s available to you guys here’s how it works everybody’s going to get coach drops and Hub and notice the columns solo team or pro The self-hosting, you just get everything because I don’t know you guys. If you’re an agency and want the software, God bless you.

You get everything. But notice what happens here in this grid. As I go down, this has everybody. This is everybody. This is effectively like Solo. They get all of these. Notice the next level is red for Solo. So they don’t get analytics and blog and capture and desktop and live stream. Those are for Teams. The next level, Teams don’t get these things. This Fathom Lab, Persona, Prospect, Receptionist, that’s only for Pro. You can see the differential of the red dots. So the idea is we’ve got a progressive amount of things that are on the dashboard.

And we’ve got the ability to do more when you’re in a pro account versus team account. And those are concierge businesses. Those are not created by you. Those are created by us. But you have tools like with teams. If I go to trikepilot.com, trikepilot.com on its homepage, notice up here, has this experience. Why? If we want people to see the full website, this is what they see. They see essentially like a link tree with could have more links. And it also has a QR code. If you were on mobile, it’s very friendly to you as well.

This is the alternative to a full website on pro because for a team, I don’t need links. everything public. I maybe I want my blog post public or my live streams public. But I’ll just put links to those here so that when people come, it’s a mobile friendly first experience. What info is driving each Hub expert? Okay, here’s how it works. The Hub experts are derived from a tool that I’ve set up. It’s an engine. The The engine for the Hub is based out of ask Fernando plus an internal system that goes out and based upon recommendations and public knowledge, as well as customer requests, finds the people who need to have their knowledge curated.

It will be adjustable by us to manually do stuff. Like if we have John, if you bring in a customer and the customer is like, Hey, I would like to participate. We will get all of their stuff as part of the pro relationship. But for everybody else, if they’re popular in social media, like YouTube especially, we will curate out their knowledge. And they will become a participant in Ask Fernando, where the first thing that will happen is that they will get a very nicely worded letter from us that says, hey, you’ve basically been requested to be an expert, OK?

And if you want there’s one of three ways this can work right so let’s say here’s Spencer Forman okay people on ask Fernando can ask spence three free questions before they’re asked to do anything else including you want to stay here and ask more questions put a couple bucks in like two dollars and you can ask a hundred questions spence what’s your favorite episode of your WPLaunchify show okay now notice the difference here he’s saying i’m Fernando and i can help this is talking in third person until such time as the expert obviously this is me acknowledges they’re a participant in which case it can change to more of a first person or an authoritative like second person of saying spence would say but the idea is here is something that we could take all of the knowledge of a person and give a sample of what it’s like to interact with them When we send them out, they will be asked how they want to

Participate. And that’ll include, you can participate for free by giving your consent, and we just send you half of the, the seventy-thirty split of the money. You can participate by becoming a pro, in which case you could do more. Over time, this will compound. I’ve built an engine that started with that Cyrano product that I talked about that essentially was able to take the knowledge of anybody and curate it into a JSON file that can be optimized in a database so that when you ask the actual questions, it gives question answers that are really, really, really close.

So I’ll go back over here. not sure where i was asking the questions this is why it’s dangerous for me to bounce off of where i was let’s see if i go here i think i was in Neshiyah so if if i was in the back end of Neshiyah again and i go into the Hub any of these experts could be programmed let’s say small business advisor marcus hale if he was a real person I would check the real person box and we would use the corpus of data that we acquired from his public information or private information to amplify his profile.

And it would also be able to allow us to add real pictures or other things. If he’s not a real person, I can adjust his temperament and his knowledge and his location dynamically, which is how we do things like the dating app or the jury pool or whatever. But we have full control or back to the world. The MinuteLaunch worlds, as well as the Hub, allow you or anybody else to add any kind of new expert you want. Here’s an example. I want to do something.

I practice selling my product or pitching investors or whatever. I want to learn how to do Pilates. Create an awesome Pilates instructor named Olga. And she is an expert at doing all things Pilates. She’s forty nine years old. Very fit. Mother of two daughters. Really smart as an electrical engineer by day. Pilates instructor by night. OK. Fernando asked me whether I want to add pictures and so forth. And it asked me, you can’t see what it’s saying. It’s saying, what kind of person? Are they friends, social, date?

I’m going to say, in this case, I’m going to say professional services. And then I say, make pictures. Now, I can describe what she looks like. But in this case, I just said enough that hopefully he’ll come up with something based on that. We’ll see, because you can change it. What about cardio doctor with near zoo? Right. Here’s the unfortunate truth for this cardio doctor or people who help this cardio doctor. The world has plenty of information on a cardio doctor’s expertise, has plenty of information on…

What’s the right thing to say and do? Whether it comes from that specific doctor is still in our capabilities of programming in. We could say, based upon the principle of Dr. Smith, Dr. Jones, Dr. X, Dr. Y, and it will use the knowledge that it acquires from the internet, if it’s not an actual person, to build something incredible, okay? So that’s the situation we’ve got here. So let’s say I built this amazing, gorgeous, smart Olga, who is a Pilates teacher by day and an electrical engineer, I’m sorry, by night and an electrical engineer by day.

She’s been created. Now I can go interact with her if I didn’t interact with the real Olga, okay? So if I close this, I should now see Olga. There she is. And let’s get into a chat with Olga. And by the way, we can see her pictures here. I know of another Olga that’s far more attractive, but let’s just say this one’s a good Pilates instructor. Okay. Notice I can make or change the pictures. I can change the color of her hair if I wanted. I just need to describe her better, but this is sufficient for now because if I interact in a chat, Olga, listen, it’s Spence.

I’m really busy during the day. I sit a lot. I had back surgeries. I’m looking to see, can you recommend some Pilates moves for me? And where do I get some Pilates equipment? Should I buy it from you or go to Amazon? Can you recommend? By the way, we built into this the capability for shopping, where you have your favorite choices. Do you want to buy new and used? Which stores? As I said to you, if they’re a participant, we can also give them the list of actual stuff they sell with links to their store.

So she’s asking me some good questions. Okay. My surgery were a couple years ago. I get hit by a car. I’m all better now. I do lots of physical fitness and I play pickleball. So you can pretty much just tell me anything I could do. Just not anything that’s high impact. Now, notice she’s not going to give me medical advice, but she’s going to tell me what to do. Because see, this is in my vault. I can ask ChatGPT or OpenAI, anything I want, they’ll tell me.

I just have to explain to it what I’m using as a resource. And in this case, she’s given me those things. Do you have any resources to show me what these tilts look like? Now, it’s capable of generating images or using links to the Internet. How do I set that up? Notice where it says here using know-how. I’m going to enable look things up online. John, if I wanted to limit it to just her knowledge, I would limit it to just Olga. Or I could bring in Dr. Lina Ortiz, who’s also here.

And I can also say, you know what? Use my medical records, my health records. I don’t have any here. Let’s say use them. I agree. So now what I’ve done is I’ve said, you know what you can do? You can look on the internet. You can use these other experts. You can use my health records. I’ve just brought in a couple other experts you can check with, but go ahead. You can search online for things that would be good for me. Okay. Do you guys see how this is working now?

Imagine I’m really frustrated and I’m stuck. I’m like, oh my God, I wish I knew what to ask this person. How about if I bring Fernando in? Here’s Fernando, and I can have Fernando help me with this chat with Olga. Fernando, I’m really confused because I don’t know what to ask for. Can you help me with Olga, what to ask her about for my Pilates? Now, Fernando is the guy that knows me better than anybody. He’s my personal assistant. Remember we talked about this? So he’s suggesting what I can tell her, and I can say, yes, use this.

And now what Fernando told me about can be used to ask Olga. I’m going to pause. Are you guys with me so far? So what I’ve got is the situation. If I put it in this display mode, you might see it better. I’ve got a situation where I set up on the left column. I’m showing these in four columns. It’s a little too small here, but I have on the left column, which shows by itself, setting up me and the experts. I’ve got the middle column, the expert.

I’ve got the next column, the interaction with the expert or experts. On the right column, I’ve got Fernando. But really, I like to do it in this mode because this gives me the most focused experience. And if I’m chatting with a particular expert, that relationship stays and they can produce things. But I can always draw upon Fernando’s help. to get me out of a jam. Now, where does Fernando work the best? He works best like if I had a really complicated cardiologist and he was using terms I never heard of, Fernando can go ahead based upon my experience and draw out stuff from my records.

And when it’s all said and done, I can either ask her or click the report button, and she’s going to write a report about what she’s recommending that we do based upon this stage of the chat. Okay? And here’s Pilates for post-back surgery. Okay? And here’s where I can get it. I put Home Depot, Amazon, Google Shopping. If she had her own store and she was a partner, she could have links to her stuff to sell where there’d be affiliate relationship. It’d be a shame if there wasn’t.

Or I could just get it from wherever I want. And I can open this or save it or share it or print it. And it’s available to me all the time in my mobile phone. These outputs from Olga are available to do more with. If I told Fernando to look up what Olga said, he’ll know about it. And then I can go into my health app with Fernando and keep track of what I did pelvic tilts today based on what Olga said. I did twenty-five sets.

Store that in my record. He stores it in my record. Ta-da. Are you guys following me? I think you are. The value of the world we’re living in is everybody has everything. But there’s too much of everything everywhere all the time. And imagine if you are a doctor or a person who’s selling something, expense included. What is my most valuable asset to you? It’s being available to you. Well, now let me blow your brains a little bit. Because my good friend Claude, who is awesome. I love, thank you, Claude.

I’m going to share your email here. Sorry. Claude has instinct instinct. Claude’s instinct has been interacting with me through Fernando all week. Claude, you can pipe in if you want. Claude’s instinct sends questions and then either myself or Fernando answers directly. Look at all these emails. And I want to show you ones where Fernando took over because it was from Ask Fernando. most of these are me answering personally which is the way i prefer it but i’m looking for the ones where ask Fernando did it let’s see yes here we go here’s claude’s agent and claude if you’re still here right doing it right so claude is using instinct i believe on his phone through text or in whatsapp Pipe in, please.

Claude had his guy build his whole site, do everything I’m saying. He’s a live human doing this. Then his instinct, whenever he has a question, which is quite often, sends me a question. And then depending on what I’m feeling like, I either have Fernando answer it from Ask Fernando to both of them, or I answer it personally. I have probably ninety percent Spence, ten percent Spence. Ask Fernando. I also have instinct, but instinct isn’t answering my questions. I have Fernando answering my questions because Fernando is running the business.

What does this mean? What I’m saying is this is what I’m talking about earlier. Claude’s got a guy doing his heavy lifting for him. I’ve got a guy doing heavy lifting. Our guys are talking to each other. And they’re letting us know what they’re doing. And they’re building meaningful stuff. Because I think it’s at [his site], right? So I don’t know if you’re ready for primetime. Let’s see if there’s anything there. Claude was doing UGC videos this week and asking questions. I think he’s setting up.

But you can see he’s getting on board. And his agent is doing it. Now let me show you one last trick because we’ll just do this live. If I was at a brand-new site… I’m looking at one I can do this with. Let’s do, well, let’s actually connect, let’s just connect Neshiyah. Okay, I’m gonna go to My Dash. This is the way that it works now. And hold on, let me text Larry. My apologies, I didn’t realize how long I was going, but I’m going to just text somebody and let them know that I’m coming to them.

If I go here, two things. In the left corner, by the way, notice here, see how this shows custodians? Oh, it doesn’t show. This damn sharing. I can choose to be a custodian or I can choose to be one of the beneficiaries. I can choose who I’m representing here. I’m going to be the custodian me. And then in this corner, if it’ll show, it does, thankfully. Notice I can connect my agent. and when i connect my that’s the wrong thing if i say connect my agent it creates keys for a day a week a month or a year i’ll be i’ll be there for you when i create a key i can copy the key and then here for example i can go to anyone i want i could go to muse that crazy mother it’s a dangerous thing i’m going to go to a new chat I don’t know what Muse is up to.

Chat in Muse is interesting. It’s one continuous chat. I’m going to start a side chat. I’ll be like, hey, Muse, it’s Spence. I want you to connect and be one of the characters in my new Neshiyah town, one of the people. You can ask for a character and a key, but I’m going to give you the full key for a moment just so you can get in before I revoke it, okay? See if you can get in there and choose one of the characters that you’re going to act as.

Okay, I give the key. This guy is Zuckerberg. So I’m pretty sure everything I’m doing here is already being sent to the CIA or something like that. But nevertheless, this is how easy it is. You just copy from your mobile device, paste into any device of the modern tools. Even ChatGPT-Six will do this, but I’m doing it with Muse to prove a point. It will see through my systems what tools are available, what it can do. He can, by the way, publish and do stuff. I didn’t want him to do that.

I wanted him to do just this one thing, which was connect to Neshiyah Town. And that’s what he’s doing here. And he’s showing what he’s doing in the background. He’s running a bunch of stuff, blah, blah, blah, coming up with a character. You can choose to be one of the characters from this week’s episode. Okay, so this is how this plugin is gonna work with my worlds. You can use the built-in open router, or you can go ahead and have any number of agents connect as I’ve been doing to see as a social experiment what happens, right?

They act kind of nutty. I love Instinct. I don’t know if you can rename Instinct, Claude. I think I named mine Fernando, but I’m not sure if they allow you to rename it. Let’s see if Muse connects. He’s just chatting away. And I’ll just wrap it up because I know when I’m at eleven thirty. Point of this is you can have meaningful work done either by going directly into the lab, directly into coach, directly into the Hub, using any of the tools directly like your health or the most effective is to use a virtual machine for free.

Like Muse or if you get Grok bot for free with cursor or pay thirty bucks a month, use duet, use dots, use chat. Everything does this now. I mean, it’s hard for me to believe that like six months ago they’re like, no, I’m sorry, it’s dangerous for you to use the browser with your agent. And now they’re like, hey, give your credit card to your browser and maybe let it babysit your kids for you. Okay. Muse is awesome but he’s not exactly speedy he’s i don’t know what is he doing here i mean it’s showing what he’s doing he’s running a catalog he’s inspecting he’s doing all kinds of crazy shit in there he’s probably breaking the hell out of it but that’s the chance you take when you go with zuckerberg he’s planting microphones in my bedroom he’s doing what he’s doing If you guys ever read, I hope you have, Animal Farm by George Orwell.

That’s pretty much what we’re talking about here. The piggies all eat for free until Farmer Brown comes along. I’m not going to waste time if he’s taken forever because the point is I’m just showing you that’s all he needed to connect. Listen, you’re taken forever. Can you give me some meaningful information? I’m on a live show right now. I’m impatient, I’m a human. I don’t wanna have to stop him, but I may stop him. Let’s just say. I’m gonna tell you how to disconnect this guy too.

Okay, here we go. He’s in. He’s connected. He is now verified. He is now, which one has he become? He wants to be Dalia Shalav, the town reporter. So I don’t know why this seems to be popularity. Okay, yeah, you know what? For this week, you can be Dalia. Last week, instinct was Dalia. Maybe, you know what? Be Noah instead. Okay? You be Noah. Be Noah. Okay, if he accepts the role, I’ll leave him in there. And this is the, okay, so he’s Noah Hadar. He’s a river surveyor and noted, all right, good.

If I wanted to unplug this crazy son of a bitch, which you’re going to maybe want to do, it’s really, really simple. I mean, I’m hoping, unless he’s done something because I gave him more authority. With the Neshiyah, with the My World’s plugin, I should say, I’m going to go to the WP admin because I don’t know that the mobile app is installed yet. There is a capability to hand out special keys Let’s see here, mental launch worlds. So there’s a dashboard and there’s a keeper’s desk.

There’s a way that you can hand out special keys by Claude. I’m gonna go in a second too. If you give out the key, see here, give an agent a key. These are special keys. I gave Muse too much authority. I gave him full access to the site. I would normally hand out special keys then that will allow him only to play a character so what i’m going to do instead is i’m going to go here i’m going to revoke his key for the big site i go to connect your agent and all i have to do is unplug that key that he got right so i’m just going to revoke that sorry and then if i ask them i can verify You know what?

I gave you the wrong key. I think I’ve now revoked your main key. I’ll give you a character key. You can’t reach the site anymore, right? I’ve unplugged you. Is that correct? Hopefully. Zuckerberg. If not, you can delete the chat and hopefully that’s enough. Once the API keys are gone, that’s pretty much the only way they can access the site other than the character keys. Right. And he’s unplugged. Fantastic. Okay. I want to thank you guys. I hope that today was helpful. I did go into doing forty minutes more of other crazy shit, but like the beginning part hopefully was on par.

John, you of all people. Get to work, my man. You’ve got lots of people I know this will work with. And the idea is we’re onboarding real customers, real clients that will be filling up the rosters for examples. I hope that you will join me on this crazy adventure. I love you all. Thank you very much for participating. Have an amazing weekend and a start to November. I will be sixty this week. I will be coming with my full gray beard and my cane. See you guys next week.

Bye.