MinuteLaunch Skills: Powerful Business Solutions With Just One Click

The AI Adoption Curve Problem

AI has really permeated everything, everywhere, all the time. But there’s a thing known as the adoption curve – it looks like an inverted bell curve. We’re right now in the armpit of the left-hand side. This is between the super early adopters (you guys are in that club with me) and the top of the hill when your kids or your mom or your friends tell you about it.

Business people, intelligent people are starting to wake up to what they need. But here’s the problem: imagine you took some esoteric skill like ballet dancing or skeet shooting. If you went out and saw people doing it, you’d go, “Oh, that looks really fun. I’d like to do that.” But what you don’t realize is there’s about ten million possible things to learn to become as good as the people you’re watching.

I love playing guitar. I’ve played guitar for forty years. I’m still learning. Somebody can pick up a guitar and if they’re lucky, they’ll eke out a chord or a couple notes and then they feel either frustration or they feel, “Oh, this is impossible.”

What’s happening now is businesses and people who run businesses are waking up to, “Oh my gosh, I really need this thing.” The problem is trying to go from “I just realized this thing exists and I need it” to “proficient with an interface” is absolutely impossible.

The WordPress Complexity Problem

I have a client that still has Elementor in one of his sites. He pays me very well for working on the new stuff too. When I go and try to use his Elementor stuff, I realize how absolutely insanely impossibly crazy difficult Elementor is, normal WordPress is, all of the things you have to know and remember to do it.

I was just really good at it. I was doing ballet every day on WordPress. And then I stepped out of it to build this stuff. And then I go back in there, I realize I can’t do a plié anymore. It took me like an hour to figure out how to use the goddamn Elementor to just put a second person’s profile into an about page. And the whole time I had to try to resist going, “Hello, Fernando, where are you? Help me.”

The Solution: The Mad Libs Approach

The solution is simple. Where we’re really going, where this is really going to end up, is it’s going to be a singular interface. It’s going to have maybe a few buttons. And in doing so, it is going to make it possible for anybody – not just your clients, but you guys as well – to have a few actions. And then you’re going to tell the dude which specific things to do with the actions.

When I was a kid, we had this language arts or English class called Mad Libs. Mad Libs were really super effective because they allowed us as kids to learn how to use nouns and verbs and adjectives in a real-life story. You’d ask your friends, “Hey, give me a noun, give me a verb.” And people would randomly shout out a noun, a verb, whatever, and then you’d read the story after you put those in.

Think of the same thing for how this interface is going to work. You press a button on your mobile: send an email, add a contact, create and send, add a note. Imagine that this whole thing boils down to just like a See ‘n Spell for kids, like toddlers. Or a game Simon, when I was a kid with the four colors – beep, beep, beep. It’s just like that. You press a button on your mobile.

Real-World Validation

Yesterday I went to my North Shore business group. I got four new clients from a bunch of people that I didn’t even ask for. I just talked about what I do. I basically said, “I make it easier for businesses to do the CRM things you need to do – collect leads, turn them into prospects, maybe make them customers, stay in touch with them all from your phone.”

And I said the magic words: “It replaces the expensive CRMs like HubSpot, Salesforce.” Three or four people actually came up to me. I have lunch with a couple of them. They’re like, “That’s exactly what I need. Can I talk to you?”

When I went to this group, I took the tool and I literally did my shtick where I go, “Watch what this does. Add a contact.” And I go, “John Jacob Jingleheimer Schmidt, one, two, three, four Main Street, blah, blah, blah.” And then I took a picture. I did that whole thing that I do with you guys. And apparently it works, which is good validation.

The Three Dudes Merge Into One

Right now we have three dudes in the site and a fourth dude working on your desktop. What’s happening this week is these three separate but related dudes in the site are going to merge into one new dude who can work:

• In the site on anything
• In front of the site for your clients on anything
• On your desktop for you or your team on anything

But they’ll still use the same box. They’ll still use the one CRM. And why is this going to be awesome? Because when all was said and done of all these interfaces, the one that made the least amount of confusion for anybody was the mobile interface.

What Are Skills?

Skills take the basic nature of the AI and give training on the job instantly. When I worked in the legal business, I learned how to write depositions, how to take a deposition, how to write interrogatories, how to file a legal brief. These are skills that I learned in the real world. Well, we can give this set of skills to our dude right out of the box.

This enables us to give the coach pre-made awesome skills including things you want to share with your audience. This could be so powerful for your clients because all of those things that you would have otherwise had to teach them or show them – you can now just give them as a skill.

And it’s also hugely valuable for selling. Because in addition to what you can give them, they can make their own skill. What if they want to make a skill for themselves? They can create custom skills that do exactly what they need.

The Sticky Membership Model

Imagine if your clients could make use of the very same tool set that you have under the hood, but you can put limits on it. You can have conditional capabilities. If they use this tool to get your data, your research, your content, your information, they can use it to make images, make research, build their dietary list, do their workouts, do their therapy, take an image of their medical bill and turn it into an actionable step.

Guess what’s going to happen for you? They’re going to put a bunch of stuff into their account on your site. And you’re going to say, “Hey, man, in fairness, maybe I’ll let you have the stuff. I can export it. But you can get to this as long as you continue paying for what? Your membership.”

This is the stickiest thing ever because it allows you with the coach front end capability to do the same things you would get if you owned and had your own box using MinuteLaunch. But it also means you can have one site and just have people pay for a simple membership. This could be five dollars, ten dollars a month. It doesn’t matter. That could be sixty dollars a year or one hundred and twenty dollars a year times a thousand people just for using a tool that they log into with their mobile phone that gives them the capabilities they need.

Outcome-Based Marketing

Instead of talking about the components, the components are gone. There’s only four plugins in this whole website right now. Instead, we’re talking about outcomes. I want to make a website. I want to make a blankety blank. I want to do an email. I want to add a contact. I want to do this graphical thing.

We must find clients that have a pain we can address right now with what we have right now. And my imperative with this is to take the stuff that is already functionally amazing and merge all of the interface items down to one.

If we can just achieve that and then you go in with this templated “Hey, I’ve got a CRM solution for X with buttons on it,” I think that in and of itself wins the day. It does win the day.

The Urgency

We don’t have time or the liberty in this armpit of the curve to futz around. This isn’t like, “Oh, months and weeks and years.” I was on yesterday, the WP Tonic show, and Matt Mullenweg had published this week in an interview saying, “Oh, you know, we’ll eventually get around to doing AI stuff with WordPress. Cause you know, there’s a lot of time.”

I’m like, “No, that tsunami is racing to the beach. We have five minutes till that sucker hits the beach and wipes everything and everyone out that’s not already doing it.”

Personal Reinvention

I want to share something personal. In December when I sat down, hunkered down and coded this, the world was getting crazy and I was stuck inside. I just felt like a hermit. It was fourteen below zero. I looked in the mirror and my Scorpio Spencer self goes in cycles. I just got disgusted with the way I was thinking and feeling about my life.

Even though I love what I do and I love you guys, I was like, “If I never left this chair again, I’d be happy. Bah humbug.” My normal weight is two twenty-five muscular. For four weeks, I was just eating bowls of cereal and pasta and pizza. I was two hundred and forty-seven pounds.

So I went down to Miami for just two days. Left Monday at five in the morning, came back five o’clock on Wednesday. It was eighty-six degrees. There’s like a hundred degree spread. I thought to myself, “This is so awesome. I’m sick of what’s going on. It’s a hundred degrees different. I’m just going to get on a plane and go somewhere else and go back to reinventing myself over this weekend.”

And now I’m unstuck. I’m tan. I’m down to two hundred forty pounds. I’ll be at two twenty-five soon enough. I was reinvigorated. And I think that’s what all of us have in our lives. Stick with me. This shit is going to be great. I’m continuing to sell it and continuing to improve it.